Hennessy Artistry is officially in season with amazing music experiences, some of the biggest music stars, and some of the brightest budding talents, celebrating good music and Hennessy’s heritage, history and prestige.
Launched in 2006, Hennessy Artistry focuses on celebrating music and discovering unrecognized new talent. In 2009, Hennessy Artistry was introduced to Nigeria and has engaged its Nigerian audience with series of activities that has propelled talented artistes to some of Nigeria’s stars today like M.I Abaga, D’Banj, Ice Prince, Tu Face, Banky W, Wiz Kid, Nneka, Tiwa Savage, Praiz, and Burna Boy. It has been celebrated by the most diverse musical influences, ranging from classical to jazz, funk, soul, Hip-Hop, R&B, pop amongst others in the world.
In spirit with its tagline – The Art Of Blending, Hennessy Artistry 2016 tells a story of the blend of complex taste notes like Spice, Vanilla, Chocolate, and Fruits within each Hennessy range (VS, VSOP and X.O). These reflect the combination of intricate sounds that create individual music genres like Hip Hop, Jazz, RnB and Soul.
Hennessy seeks to continue playing a key role in growing its invaluable relationship with music in Nigeria by drawing attention to genres in the music industry that may not be celebrated as they should in Nigeria. This year, there is a lineup of music initiatives such as the Hennessy Cypher, The Hennessy VS Class, The Hennessy R&B Show, and The XO Jazz Nights, among others, that have been prepared to provide Hennessy consumers with memorable experiences. Nigeria can look forward to another year of celebrations with the perfect blend of Hennessy & Hip Hop, R&B, Jazz and many more.
The Hennessy Artistry Cyphers in celebration of Hip Hop begin to air on major TV & online platforms. Join the conversation on social media with the hashtags #HennessyArtistry2016, #HennessyHipHop, #HennessyR&B & #HennessyLovesJazz.
Hennessy Artistry is proudly supported by Trace TV & The Beat 99.9 FM.
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